Described as the “Pied Piper of recreational music making,” Scott hosts a multiple-EMMY-award-winning instructional music series and several pledge specials (known as Play Piano In A Flash) that air on public television stations nationwide.
Working with host Scott Houston and Ken Mills, the show’s executive producer, I spearheaded underwriting, publicity and media relations efforts for the launch of the Piano Guy series in 2004 and each of the show’s first three seasons.
- Pitching, developing and securing underwriting sponsorships totaling more than $125,000 from Casio keyboards, Yamaha keyboards and Freehand Systems/Sunhawk.com (the manufacturer of an e-sheet music reader and seller of e-sheet music) that funded production for the series during its first two seasons and a holiday special.
- Serving as a liaison between series underwriters and the show production team members to assist in the development and production of on-air sponsor messages.
- Developing a series media kit, which included episode descriptions, player biographies, information about the production team, and sponsor information.
- Writing and distributing news releases for local, regional and national business and trade media.
- Purchasing, writing and producing advertisements promoting the show in Current, a national public television trade newspaper and web site.
- Drawing on my affiliate relations experience at CBS and NBC to develop direct mail and email promotional campaigns for public television station program directors and development directors.
- Coordinating cooperative marketing efforts with Steinway’s piano dealer network; managing show publicity with the National Educational Telecommunications Association, our public TV distributor; and, developing marketing materials used by our series syndication promoter at national trade shows, including the National Association of Television Programming Executives and the Public Television Programmers Association.
- Capturing behind-the-scenes production photos, used in a variety of marketing outlets, including MillsJames.com, several pieces of Mills James printed collateral, and Columbus Business First.