Mills James – Piano Guy

The Piano Guy with Scott Houston logoMills James, in partnership with Houston Enterprises, produces The Piano Guy with Scott Houston.

Described as the “Pied Piper of recreational music making,” Scott hosts a multiple-EMMY-award-winning instructional music series and several pledge specials (known as Play Piano In A Flash) that air on public television stations nationwide.

Working with host Scott Houston and Ken Mills, the show’s executive producer, I spearheaded underwriting, publicity and media relations efforts for the launch of the Piano Guy series in 2004 and each of the show’s first three seasons.

This included:

  • Pitching, developing and securing underwriting sponsorships totaling more than $125,000 from Casio keyboards, Yamaha keyboards and Freehand Systems/Sunhawk.com (the manufacturer of an e-sheet music reader and seller of e-sheet music) that funded production for the series during its first two seasons and a holiday special.
  • Serving as a liaison between series underwriters and the show production team members to assist in the development and production of on-air sponsor messages.
  • Writing and distributing news releases for local, regional and national business and trade media.
  • Purchasing, writing and producing advertisements promoting the show in Current, a national public television trade newspaper and web site.
  • Piano GuyDrawing on my affiliate relations experience at CBS and NBC to develop direct mail and email promotional campaigns for public television station program directors and development directors.
  • Coordinating cooperative marketing efforts with Steinway’s piano dealer network; managing show publicity with the National Educational Telecommunications Association, our public TV distributor; and, developing marketing materials used by our series syndication promoter at national trade shows, including the National Association of Television Programming Executives and the Public Television Programmers Association.
  • Capturing behind-the-scenes production photos, used in a variety of marketing outlets, including MillsJames.com, several pieces of Mills James printed collateral, and Columbus Business First.