After earning my Master of Arts in Broadcast Journalism from the S.I. Newhouse School of Public Communications at Syracuse University, I joined CBS New Media, then one of the “Tiffany Network’s” start-up projects.
These were the very early days of the network’s foray onto the Web. The CBS New Media properties were then known by a variety of names. Those that remain are best known as CBS.com, CBSnews.com, CBSsports.com (then CBSsportsline.com), MarketWatch.com (then CBSMarketWatch.com, and now part of the Wall Street Journal Digital Network), and the now-defunct CBS HealthWatch.
We also developed and maintained an early content management tool and publishing platform for the network’s local affiliate stations, known as CBSnow (“Network on the Web”).
I joined the group as its Unit Coordinator. From July 1997 through February 1998, I provided marketing, budgeting and HR support to the administrative staff as we grew from start-up to a fully recognized corporate division. I was promoted to the newsroom in February 1998, having helped to hire an editorial staff.
As an Associate Producer from February through June 1998, I reported and produced news features, sports and promotional stories for CBSnews.com. I accumulated more than 50 bylines, covering major stories including President Clinton’s impeachment trial, several school shootings and the death of Frank Sinatra. I also helped to conceptualize and develop content channels and advertising opportunities.
In June 1998, I moved out of the newsroom, joining the division’s nascent sales and marketing group. As the Senior Research Analyst and Multimedia Producer I wrote and developed sales and marketing materials for major site properties, including The Late Show with David Letterman, CBS Evening News and CBS Sunday Morning. I also produced affiliate relations and corporate promotional materials, including press releases, media kit, corporate presentations and speeches. In December 1998, I left CBS New Media, having been recruited away to join the company that would become NBC Internet.