CBS New Media promotional materials promotional materials

After earning my Master of Arts in Broadcast Journalism from the S.I. Newhouse School of Public Communications at Syracuse University, I joined CBS New Media, then one of the “Tiffany Network’s” start-up projects.

These were the very early days of the network’s foray onto the Web. The CBS New Media properties were then known by a variety of names. Those that remain are best known as,, (then, (then, and now part of the Wall Street Journal Digital Network), and the now-defunct CBS HealthWatch.

We also developed and maintained an early content management tool and publishing platform for the network’s local affiliate stations, known as CBSnow (“Network on the Web”).

I joined the group as its Unit Coordinator. From July 1997 through February 1998, I provided marketing, budgeting and HR support to the administrative staff as we grew from start-up to a fully recognized corporate division. I was promoted to the newsroom in February 1998, having helped to hire an editorial staff.

As an Associate Producer from February through June 1998, I reported and produced news features, sports and promotional stories for I accumulated more than 50 bylines, covering major stories including President Clinton’s impeachment trial, several school shootings and the death of Frank Sinatra. I also helped to conceptualize and develop content channels and advertising opportunities.

In June 1998, I moved out of the newsroom, joining the division’s nascent sales and marketing group. As the Senior Research Analyst and Multimedia Producer I wrote and developed sales and marketing materials for major site properties, including The Late Show with David Letterman, CBS Evening News and CBS Sunday Morning. I also produced affiliate relations and corporate promotional materials, including press releases, media kit, corporate presentations and speeches. In December 1998, I left CBS New Media, having been recruited away to join the company that would become NBC Internet.